Mercy Alive

Golden Deeds Award ~ Mr. Gerard Ruth

Gerard Ruth, a longtime Baton Rouge business leader known for more than six decades of involvement in numerous community and civic causes, has recently been recognized as the annual Golden Deeds Award recipient. This prestigious award, presented annually since 1942 by The Advocate and the Inter-Civic Council of Greater Baton Rouge, recognizes one outstanding person each year for their philanthropic service that makes the Capital Region a better place to live and work. The ICCGBR serves as a clearinghouse for nearly 50 associate organizations whose members promote worthwhile civic undertakings within the nine-parish capital region.


Mr. Ruth, the 77th recipient of the award, is best known for his namesake furniture store and art gallery that he operated for over 70 years. In addition to running Gerard’s Furniture, Ruth has worked over the years to chair the startup of the Downtown Christmas Parade, raise funds to build the Baton Rouge Area Chamber’s headquarters, create more than a dozen Jaycee chapters in South Louisiana, establish the Kiwanis Club of Red Stick (of which he’s the sole living co-founder and charter member), support the Shriners Hospital in Shreveport through the Acacia Shrine Center, help acquire and install a “Lone Sailor” statue (one of only 13) at the USS Kidd Veterans Memorial, assist Sister Judith Brun, CSJ, with a major remodeling project at Immaculate Conception Catholic Church in Scotlandville, and provide material assistance to military veterans displaced by Hurricane Katrina, among others.


Characterizing his life as “truly blessed through a lifetime of volunteering, fundraising, and giving back” to worthy causes, Mr. Ruth continues to stay active with the Louisiana and Greater Baton Rouge Furniture Dealers Associations, Red Stick Kiwanis, Louisiana Wildfowl and Wood Carvers Association, Our Lady of Mercy Catholic Church, Manresa House of Retreats, Metanoia Manor, Tara Civic Association, and others.



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